Business Administration and Tourism

Bachelor's

The Undergraduate Study Program (U.S.P.) of the Department of Business Administration and Tourism aims at providing a broad knowledge of all core subject areas in Business Administration and Tourism through compulsory courses, as well as specialization through compulsory elective courses structured into two specializations. The educational objectives of the program can be summarized as transmitting knowledge of the principles, theories, and problems of managing economic units within a broad university education, introducing students to the methods and techniques used for making sound managerial decisions in areas such as strategy, marketing, and human resources, highlighting the social and environmental dimension of every managerial problem and decision, teaching the methodology of scientific study, research, and analysis of complex managerial problems, and appropriately preparing students who wish to pursue postgraduate studies in Greece or abroad.