MSc in e-Business and Digital Marketing

Master's

The MSc in e-Business and Digital Marketing at the International Hellenic University provides graduate-level training for students aiming to specialize in digital technologies, e-Business, and digital marketing. The 3 semester program combines technical knowledge with entrepreneurial, managerial, and marketing skills, preparing graduates to innovate and succeed in global ICT and IT-oriented business environments. Designed for graduates in Telecommunications, Computer Science, Electrical Engineering, Natural Sciences, and Economics/Business, the program blends theory with practical, case-based learning to develop problem-solving, independent learning, and employable skills in the dynamic digital economy.Holders of a first-cycle degree from a Greek university or equivalent foreign institution are eligible for admission to the program.