Electronic Business and Digital Marketing

Master's

The Master’s program takes as its starting point the challenges of the 21st century, with a key focus on the growing competitiveness of modern businesses and organizations within the broader context of the international social, economic, and institutional political, and cultural environment, as well as contemporary scientific and technological developments and the expansion of the professional field in relation to the ever-emerging issues and demands of the digital age. More specifically, the M.Sc. program aims to provide high-level education on contemporary issues and subject areas in e-business and digital marketing. Specifically, the program’s goal is to provide the knowledge and skills now essential for the successful development and support of entrepreneurship based on technology and innovation, while offering the optimal combination of technical and managerial knowledge, as well as marketing knowledge, shaping the identity of a graduate who will be capable of meeting the needs of both businesses and public administration in the digital age. Furthermore, it aims to cultivate analytical thinking to address current issues, both in the fields of ICT and e-business as well as digital marketing. For the academic year 2026-2027, the program will be conducted only in the Greek language.