MSc in Strategic Marketing

MSc in Strategic Marketing equips students with the advanced knowledge and skills to become a successful marketing leaders of the future. It is an intensive full-time programme where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision making for business. The programme covers the full marketing spectrum from marketing strategy, communications and branding to market research, digital marketing, social media marketing, and big data marketing analytics.